Odyssey’s Kevin Distiller to speak at M&G gamification conference

Odyssey Talent Management MD Kevin Distiller will be sharing insights into the fascinating world of gamification at the upcoming Mail & Guardian gamification conference: Driving Engagement and Improving Business Performance. Kevin joins a panel of speakers from a variety of industries to unpack the concept of gamification and share their experienes.

Here’s more info:

Gamification is essentially the concept of applying game-design elements and principles to non-game scenarios to make them more interactive, engaging and fun. The use of game mechanics like points, badges, challenges, levels, leader boards and avatars help motivate actions that can ultimately add value to the organisation and business.

Games are immersive and addictive by nature. When these elements are applied to a business function, product or service through gamification, they help drive user engagement and adoption rates

In this regard, gamification offers huge opportunities and benefits for:

  • marketing
  • brand building
  • customer experience and retention
  • rewards and loyalty programme
  • learning and development
  • recruitment
  • employee engagement
  • call/contact centre management
  • sales training

M&G will bring together business practitioners, experts and solutions providers to unpack issues, share experiences, debate challenges and discuss best practices:

The agenda discussion will include:

  • Why and how to venture into gamified marketing?
  • How can mobile games used to strengthen brands awareness, loyalty and customer experience?
  • After the purchase, how do you optimise customer retention through gamification?
  • How to use gamification to deliver exceptional learning experience?
  • How to create a gaming element to enhance employees engagement?
  • How can gamification provide insights about candidates in the recruitment process?
  • How can gamified sales KPIs increase business bottom line?
  • Who do you partner with to ensure the broadest reach and meaningful engagement?
  • Is gamification suitable for every brand and organisation?
  • What are the cost-effective measures and methods to gamify your business function?
  • What are the success stories and pitfalls to avoid?
  • How do you measure the ROIs and what is the impact of gamification on business performance?

Directors, VPs, Heads, Senior Managers, Managers and Executives from across sectors in charge of:

  • Marketing
  • Branding
  • Sales
  • Customer experience and retention
  • Rewards and loyalty programme
  • Human resources/capital
  • Employee engagement
  • Recruitment
  • Talent management
  • Learning & development
  • Call/contact centre

Speakers confirmed to date are:

  • Michelle Ward, HR Manager, Bestmed Medical Scheme
  • Joe Van Niekerk, Chief Operating Officer, Discovery Vitality
  • Grant Field, Chief Executive Officer, FedGroup
  • Tom Manners, Managing Director, Clockwork Media
  • Henk Swanepoel, Chief Marketing Officer, Digitata Insights
  • Deirdre Jensen, Managing Director, Creative Collaborator and Learning Specialist, Game2Change
  • Kevin Distiller, Managing Director, Odyssey Talent Management
  • Martin Lamberti, Founder, Rapid Sales Growth
  • Gerrit Stimie, Chief Executive Officer, Scubed

The event will be moderated by Michael Avery, Anchor, Classic Business, Classic FM.

To book your spot, click here.

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